Art Direction / Illustration / and Design for numerous applications. Content for web, print design, photo retouching, directing lifestyle shoots, and murals.
A start up coffee company looking for a fresh take on their product line 'cut throat coffee'. The approach was to take a heavy title and avoid the cliche's, then give it a modern edgy twist.
Mandatory was a type solution and Icon.
Creating a type solution, icon and adding a pattern gives the brand the basic building blocks for it to expand onto multiple mediums. Print, digital, and alike. Portraying it on curated photography provides the human feel, showcases how it can live in the real world and the vibe
Keep it simple. Down to earth like the product itself. Applying it to the most basic coffee bags give it that rugged import feel, and a touch of pattern sets it just one level up. A great vibe while being cost effective.
branding and design is a fundamental that applies itself to everything, print, broadcast, digital, on and on. being able to create it from the ground up ladders up to working on larger existing brand standards, tone and creating within the clients guidelines. I've created an array of work for well know brands illustrating, print campaigns, directing photo/video shoots and creating animations. check out my broadcast section for more.
Interactive Mural - McDonald's
Interactive Mural - McDonalds
Sunglass concept - Shazy
Sunglass concept - Shazy
Photography asset - Visionworks
Digital game design - Mcdonald's
Social media VFX - Kia
Shooting your own imagery for products creates a versatile library for print, social media, and other brand collateral. It allows you to tailor the visuals to align perfectly with your brand's aesthetics and target audience, showcasing authenticity and uniqueness. With a self-generated image library, you have the flexibility to adapt and repurpose the visuals across various marketing channels, ensuring consistency and cohesion in your brand's visual presence. By maintaining creative control, you can curate the mood, style, and storytelling elements to create a cohesive visual narrative that resonates with your customers, enhancing your brand's overall image and customer appeal.
I've directed numerous shoots, responsible for every aspect from mood boards, locations, talent, wardrobe, production, and post production. This is an example of a recent shoot for kia being applied to there current brand tone.
BHM,Social Media Promo - Kia
Hispanic Heritage Month Campaign - Art Direction/Director
Social Media Animation - Sprint
Social media VFX - Kia
Social Media Animation - Kia
Cheesecake Royale - Print Ad
Social Conent - Kia
Lifestyle Content - Kia
Poster Design - Animate Agency
Cheesecake Royale - Product Shoot
Social Conent - Kia
Social Creative for Samsung (1 - 4)
Social Media - Kia
Social Media - Kia
Bully Beard Balm - Print
Social Media Animation - Kia
rebranding can restore or enhance a company's reputation. It provides an opportunity to address any negative associations, reposition the brand in a positive light, and rebuild trust with customers. Ultimately, rebranding enables a company to reinvigorate its brand, connect with its audience, and drive growth in a dynamic business environment.
Fox Tank, an industrial company that builds large scale tanks for liquids and gases, approached with a well dated look and in need of collateral to elevate them to a current design status. One mandatory was it had to have the flagship fox. Inspired by the contents of the tanks, the workers and process, I created a liquid like fox and mature industrial look and feel and an asset library suitable for future print and digital needs.
A social presence needed for a simple, in house designer to carry out with little experience. Creating basic buckets to provide insight and information to viewers. broken into; Team : Learning about the companies employees. About That: Providing insightful topical conversations surrounding the industry, and historical facts about the companies 40 year reputation. Print collateral for trade shows, meetings and new business for sales in the field. Provided in a digital and print form.
A fun approach for a venue promoting an upcoming show. Themed around an original character I created to represent that feeling you get as if you were on stage. Everyone is a rocker at a concert.
A series of social media posts stating the show, when to watch live streaming for a chance to win a ticket, and then of course the digital ticket the audience brings.
