Here are some recent works for broadcast and social. Roles: Conception, Art Direction, Director, Set Designer, Editor and Producer.
Kia EV6 - Art Director / Lead Content Capture
Challenge: World Cup is a rarity, with the all new ev6 how do we show its intense power, long lasting mpg, and electric features surrounded by the intensity of the World Cup. Also, keeping it under the umbrella of the brand's new direction, "Time to move"
Execution: "Alongside You" is a campaign showcasing the journey of a passionate fan that travels cross country, stopping through out the world cup's tournament revealing the product key features. The intensity of the ev6 and talent bring the energy of the brands position of "time to move" and the passion for electric vehicles and the World Cup.
Challenge: Bring the Kia soul into the limelight showcasing its capabilities but also its spaciousness for a compact vehicle while align with the brands new look and approach " Give it everything". In other words, no more hamsters.
Execution: Create visually striking metaphors that show viewers capable talent, then cutting to the vehicles correlation of capability and space. Then create a social media library and assets that's utilized for digital banners, Ooh, and media for other correlating agencies to utilize.
Kia Soul - Art Director / Lead Content Creator
Kia Carnival - Art Director / Lead Content Capture
Challenge: living under kia's position, "Time to move", we are pushing the new kia carnival, the minivan. wait, let's reposition what we think a minivan is, it's a multipurpose vehicle. How do execute along these two constraints and hit the hispanic market.
Execution: create a story visually that shows owners are not just running the kids around. they're in the city then outdoors for the weekend. through a series of talent hitting on relevant hispanic trends such as boxing, outdoors, and rising corporate status. Constant movement of talent interacting with the vehicles key features was a high performer for broadcast and social media. of course, capturing additional assets utilized in supporting print, social, and asset libraries.
Challenge: diversity initiatives are something a brand can't overlook. how do we speak to all of these initiatives in a way that speaks to the brands core "time to move" without taking a stance and forcing a product. initiatives such as: Women's history month, hispanic heritage month, pride month, black history month, Native American heritage month.
Execution: Create a campaign "the mic is yours" that tells stories based around individuals that represent the brands core values. People who are making change, moving towards a goal for their heritage and making a difference. don't force a product into the campaign, let the heroes and sexy b-roll bring to life in the edit. The real key, finding those who really fit the brands identity through their actions.
Hispanic Heritage Month - Director / Art Director
Native American Heritage Month - Director / Art Director / Set Designer
Black History Month - Director / Art Director / Set Designer
Kia Seltos - Art Director / Lead Content Capture
Challenge: showcase the kia seltos as a highly capable vehicle in the compact utility vehicle category, and align it with the hispanic market. All under this campaigns umbrella, "give it everything".
Execution: align a key misconception of the vehicle with the market. undervalued, behind the scenes and unsung, just like stuntmen. we always see the hero, but what about the ones that do the handwork behind the limelight. let's tell that story with the seltos. bring awareness through a story that says, "give it everything" on both levels of the car and our talent story telling.
